The online casino industry is broad, with new gaming sites cropping up by the day! This has led to an overly competitive scene, with brands scrambling to dominate the market.
Armed with new and innovative technology, the operators do everything possible to become more visible than their competitors.
Sports sponsorship is one of the most effective ways of achieving their goals. It involves investing in sports teams or events for marketing purposes, with tennis being the most subsidized sport. Every year, online casinos set aside millions to support tennis competitions for various reasons, all of which will be discussed below.
But first, let’s look at some of the online casino sites sponsoring tennis clubs and events.
International Online Casinos That Support Tennis Events
The partnership between online casinos and tennis championships has proven to be a fruitful investment, resulting in a significant increase in the number of casino brands involved each year.
One such casino brand that has established a strong presence in the world of tennis is Betway.
By sponsoring several high-profile tennis events, including the Stockholm Open, Miami Open, and Noventi Open, Betway receives prominent courtside branding, which has helped to increase its brand awareness among tennis fans.
However, Betway’s offerings go beyond just courtside branding. The casino also boasts an impressive range of casino games and betting options for those with funds to wager.
But even if you’re on a tight budget, there are still ways to experience the thrill of real money bets for free if you head to the best global no deposit casinos. This will allow you to get a feel for the different games and betting options available, helping you to decide which site suits your preferences best.
Another notable gaming site in the industry is FanDuel, which partnered with the Pan-American WTA tournament in 2021 to promote safe tennis gaming.
Now that you understand the lengths these brands are willing to go to, continue reading the following paragraph to see why the best international online casinos invest in these partnerships.
Creating Brand Recognition and Awareness in The Market
Every online casino yearns to be recognizable and memorable to its target audience, and the best way to do so is by developing brand awareness.
A company with an effective brand awareness technique can easily leverage the market and thus increase its revenue. After all, this strategy enables prospective online casino enthusiasts to subconsciously think of a specific gaming site whenever they want to spin the reels of a particular slot machine or play a select table game.
By partnering with a notable sport like tennis, the online casino can continuously display brand colors, logos, and slogans throughout the tournament. This helps it stand out and register as a reputable online casino gaming brand in players’ minds.
Developing Player’s Confidence in The Brand
Developing players’ confidence or trust in the brand is a challenging task.
However, the top global no deposit casinos can easily do so by partnering with a renowned tennis event. Such sponsorships will see the tournament publicly advertise the online casino and its products.
The players, especially the new ones, will be convinced that the site’s products and services are authentic and legal. This explains why online casinos rushed to sign sponsorship deals immediately after the partnership ban was lifted by ATP Tour.
Being one of the biggest tennis tournaments, it is certain that the casino brand that partners with the event gets to build trust among current and prospective casino players.
Getting Exclusive Streaming Rights to Accessing Tennis Content
Nowadays, most online casinos also feature a sportsbook section which players can use to gamble on live and pre-live events. For instance, players can easily live stream French Open events at the comfort of their accounts.
Such an option makes online casinos more entertaining, and this ends up attracting expert gamblers who want to keep up with tennis tournaments. This explains why a brand like Betway continues to dominate the market. After all, thanks to multiple partnership deals, Betway gamblers can stream multiple tennis tournaments.
Establishing New Marketing Opportunities for Business Growth
The main and most important reason online casinos support tennis events is to create marketing opportunities. What usually happens is that the tournament gets to market the online casino’s products and services throughout the season by displaying its logo at select locations.
This may include having the casino operator’s name running on the off-court electronics throughout the match or erecting a visible billboard to spectators. If you have a look at the tennis sponsorship landscape at the top level, you will realize that the same happens to professional tennis players like Naomi Osaka.
The only difference is that, unlike other top sports, tennis does not allow online casino operators to partner with individual players to avoid scenarios such as match-fixing. Either way, sponsoring the league or tournament is much more lucrative because they get to attract a bigger audience.
Offering A Chance to Introduce Their Audience to New Products
There is no better way for online casinos to introduce their players to new products and services than through partnerships.
By sponsoring a tennis league, casino brands can use the captive audience to showcase their latest games with tennis themes, highlight newly developed tennis bonuses, and promote their current bonus buy features.
This provides an excellent opportunity for the casino brand to reach a wider audience of tennis fans and attract new customers passionate about the sport. They can also take the opportunity to unveil the latest welcome bonus and other offers for their existing players.
This can be done through banners or by displaying the product on large digital screens across the court. Such an incredible idea will increase the activity of loyal players and attract new ones interested in the available promotions or a game they learned about while watching a tennis match.
In a nutshell
Tennis partnerships continue to be a thrilling opportunity for online casino brands, providing immediate benefits after the deal is signed.
With millions of fans tuning in to events such as the ATP Tour, Wimbledon, and WTA Tours, casino brands have a unique marketing opportunity to create brand awareness and showcase their legitimacy. Tennis fans have live-streaming options through online sports streaming platforms to watch the 2023 WTA Merida Open.
However, in order to maintain the perks of such sponsorships, online casinos must remain transparent and avoid any potential issues, such as match-fixing.